Flagship course

Early Warning Cohort

A seven-week sitting for operators who already have a churn model, a CRM flag, or a weekly export — and who suspect the flag is late. Informational fee £1,180. No checkout on this site.

Workshop participants seated around a long table

What you leave able to do

  • Rebuild an account’s typical cadence before applying any risk label.
  • Mark a hazard window that a finance partner can audit, including who was censored.
  • Log save offers as events that contaminate later features.
  • Run a 20-minute silence interview without defaulting to a discount.
  • Write a one-page detection brief for a single product, not a platform slogan.

Modules

Week 1 — Inventory without theatre

You bring the current rule (SQL, Looker tile, or a spreadsheet). We catalogue what it actually measures versus what the team believes it measures.

Week 2 — Cadence portraits

Each student reconstructs eight accounts by hand. The point is friction: you feel which bins were a convenience.

Week 3 — Hazard windows

Discrete-time hazards, competing pauses, and the difference between “did not open the app” and “did not belong that week”.

Week 4 — Feature hygiene

Leakage clinic. We keep a public ledger of illegal features discovered in the room.

Week 5 — Silence interviews

Live practice with a script, then a critique of recordings you make at work (no customer audio is stored by us).

Week 6 — Intervention bias

How last quarter’s win-back campaign made this quarter’s model look clever.

Week 7 — Detection brief

A reviewed artefact: window, exclusions, owner, and the first metric you will stop reporting.

Notes from past sitters

Week two annoyed me. Drawing eight memberships by hand felt archaic until I noticed three of them only ever visited on bank holidays. That pattern was invisible in our weekly active tile.

S. Okafor · product ops, London

★★★★☆

Strong on leakage. The intervention-bias week assumed more campaign logging than we have. I still use the detection brief template.

Anonymous client in regional broadband